Spotify’s debut of its car hardware attempts to compete with Apple’s Car Play by accessing a harder-to-reach audio audience. The future for car audio may not include radio This is an in-theme attempt to replace traditional radio with a more complex combination of audio content by integrating streaming-first habits into the physical environment of the car. However, Spotify’s US release of their Car Thing aims to reposition streaming at the epicentre of not only music but other audio content in that final frontier for streaming: the car.
But with the likes of Ye’s recently-released stem player, we are reminded that music consumption is possible without a streaming service. Audiobooks, once the purview of cassette tapes and CDs, have moved to monthly subscriptions, a far cheaper cost than investing in paper copies or even a Kindle.
CAR THING SPOTIFY PORTABLE
Even radio, once a physical centrepiece of the home, has been forced to compete with podcasts across a variety of apps, all offering mobile-first – and therefore more effortlessly portable – access. The hardware we once relied on has been seamlessly replaced by streaming platforms.
The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption.
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